ABOUT US – THE ØYE GEAR STORY
BORN FROM HERITAGE, BUILT FOR PERFORMANCE
ØYE GEAR was founded on a singular vision: to redefine sport fishing apparel by blending Scandinavian precision, cutting-edge technology, and unparalleled craftsmanship. The name ‘ØYE’—Norwegian for ‘eye’—was inspired by the vibrant, captivating eyes of fish, symbolizing the sharp focus, clarity, and vision every angler needs to master the water.
Fishing is more than a sport—it’s a pursuit of excellence, an unbreakable bond with nature, and a test of endurance. We believe that your gear should elevate your experience, not limit it. That’s why every ØYE GEAR piece is meticulously designed for those who demand performance without compromise.
SCANDINAVIAN INSPIRATION, GLOBAL IMPACT
Rooted in Norway’s rich maritime legacy, ØYE GEAR is built on principles of resilience, innovation, and a deep respect for nature. Our designs reflect the minimalist elegance of Scandinavian engineering while embracing the harsh realities of fishing’s most demanding environments.
Whether you’re chasing trophy fish in the open ocean or casting in remote backwaters, ØYE GEAR ensures that you are always prepared, protected, and performing at your best.
ØTECH – THE FUTURE OF FISHING APPAREL
Our exclusive ØTECH fabric technology sets a new industry standard by integrating advanced performance features into every garment:
Quick-Dry & Breathable — Stay fresh and focused, no matter the conditions.
UPF 50+ Sun Protection — Shield yourself from the most intense UV exposure.
Antimicrobial Properties — Keep your gear fresh, trip after trip.
Sweat-Stain Resistance — Maintain a clean, professional look.
Color Retention Technology — Ensure your apparel remains as vibrant as your adventures.
ØTECH isn’t just fabric; it’s a commitment to excellence, ensuring that every detail serves a purpose. This is innovation designed for the angler who expects more.
MORE THAN APPAREL – A COMMUNITY OF ANGLERS
ØYE GEAR isn’t just about clothing—it’s about belonging. We are a community of dedicated anglers who share a passion for adventure, precision, and the relentless pursuit of the next great catch.
When you wear ØYE GEAR, you’re not just investing in premium performance—you’re joining a brotherhood that finds the fish, lives for the thrill, and refuses to settle for anything less than the best.
ELEVATE YOUR EXPERIENCE. DEFY THE ORDINARY. CONQUER THE WATER.
ØYE GEAR is built for those who demand more from their gear and from themselves. We invite you to experience fishing apparel at its finest—where luxury meets innovation, and every detail is crafted for the journey ahead.
This is ØYE GEAR. This is the future of fishing. Welcome to the elite.